Over the past few years, .XYZ domain names have become more popular and widely used by companies of various sizes throughout the world. Companies operating in the Web3, crypto, and tech industries embrace .xyz domain names. Even major companies are using.xyz domain names. In fact, two publicly traded holding companies use .XYZ domain names. Alphabet, which owns Google, uses ABC.xyz and Block, which owns Square, uses Block.xyz.

It has become very expensive or impossible to acquire a brand matching .com domain name. Longer or off-brand domain names may not be desirable. A .XYZ domain name can help a company stand out from other businesses.